People above all, with their creativity, intelligence and passion. People as Prime Movers of every project. This is the philosophy behind the OMS&P trademark , Original Moretto System and People. Moretto's trademark is a red circle enclosing the Vitruvian Man, the famous drawing made by Leonardo da Vinci, used to symbolise the centrality of people and their intelligence as well as being a guarantee of Italian creativity.
Moretto S.p.A. has chosen to stake on a new “technological humanism” in order to bring back values such as originality, intelligence and human touch in the economic relationships rather than favouring the impersonality and coldness derived from the globalisation. “Our company needs to become a factory of ideas because I'm more and more convinced that this is the most efficient and far-sighted road to travel if we want to compete with the emerging markets”, says Mr Moretto.
This trademark will be given only to the new latest machines, exclusive for their technological content, quality and level of innovation.