The new advertising campaign “Art in color dosing” is dedicated to DPK gravimetric loss-in-weight doser, recently launched on the market.
DPK completes the full range of Moretto’s dosers and solves the overdosing problem with an extremely precise control. DPK is a compact, loss-in weight precision feeder, suitable for intermittent or continuous dosing of small quantities of color or additives into a flow base resin.
The advertising campaign focuses on the “precision in color dosing” and refers, with nice allusions, to the importance of color in works of art. The new advertising is clearly inspired by Pop Art and DPK is its “icon”, with its characteristic compact design and transparent hopper. The campaign is promoted on the press, as well as web and company's social networks.
Thanks to the exclusive vibration immunity system, the machine control algorithm and the hopper removable from the dosing unit, DPK achieves a dosing accuracy up to ±0,03%, allowing processors to avoid unnecessary wastes of expensive additives.
The integrated feeding system automatically manages the loading of the material, according to the needs of the processing machine.